Wednesday, February 16, 2011

Two bits on QR Codes

You see them all over the place now, in stores, in newspapers and now on Real Estate signage. I have been experimenting with QR codes for a little over a year now. They are a great way to get instant information if you have a smart phone that is equipped to handle it.

Using QR is kind of a hit and miss. If you have a website or several in my case, it doesn’t make much sense to use the codes inside of the website, after all are you going to scan a code if you can just click a link? The best area so far is in your advertising. Placing a code in say a craigslist ad or into newspaper advertising if you still do that, however most smart phone owners probably read online!

The answer is that it is going to be up to the agents using them to determine where they will get the most use, certainly on your yard signage and flyers. Wherever you use them, make sure it is easy to scan from your phone.

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