The advantages of holding open houses are numerous; most agents will tell you that the exposure of showing homes creates interested buyers.
Imagine that you are driving down the street out for your Sunday drive, when all of a sudden a sign that reads “open house” stares you down. Following the maze of signs you arrive and there it is a house you can go check out without an appointment or scheduling.
The scenario above is what many people think as they are travelling about for their Saturday and Sunday drives. The “Open House” has long been associated with one of the main duties of the Realtor® and Agent. They are used as a marketing tool to bring more people to help sell their properties.
The tactic behind the open house sign leading to a door at the end of the road is to bring the interested lookers, already in the area for which they are wandering about. Most buyers already have an area of specific interest and guiding them will add to their information to make a quality decision. So when you are driving down the lane and see “Open House”, drop in!
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